So my challenge this month is to write as many posts as possible across as many of my blogs as possible about the release of my latest novel. The idea is to spark a perfect storm of interest in the novel and in the author. I have decided to serialize the novel on my main blog – MyView, and to do interviews with the main characters. On the web site dedicated to the novel, I’m giving readers a rare look behind the scenes of writing a novel. Where do character names come from? How long did you write each day? And the dreaded, where did you get your idea from?
I’m accomplishing this task by writing as many posts as possible ahead of time and then scheduling them through the blogging program. This actually does work on WordPress and Ning. Another nifty trick is that every time I post an article, WordPress sends my Twitter stream an update. I have the posts coming out at midnight local time. This releases them during the day in Europe. Remember to act local and think global!
I also mention my posts on Scribd which has its own Twitter-like feature. My follower numbers on Scribd are insanely large, compared to Twitter, but they reach a different audience. Most of the people who follow me on Twitter are industry related, where those who are on Scribd are more of a general interest group.
I also do posts on my FaceBook account, although to be honest, I don’t have a big following there, yet. MySpace, you ask? What’s that? Knowing when a particular social network is all but dead, is part of the staying on top of things aspect about being a writer these days.
I will be sending the local papers, Radio Stations and TV channels a press release about the signing and the book, using the angle that the book is set in Boise and written by a local author. TV and Radio interviews would be great, but not holding my breath for that.
My next project is to create a one-sheet for the book that mentions the signing, and print up a few hundred copies to distribute throughout the city wherever I can. Coffee shops, telephone poles, whatever and wherever. I may even look into billboards on the backs of city benches. Hey, how far do you go to promote your book?
P.S. Did anyone catch I never mentioned the book by name?